Godrej Nature’s Basket

Godrej Nature’s Basket is the ultimate destination for gourmet groceries in India, offering a unique and diverse selection of quality products. In 2017, Landor was brought on board to refresh the brand's identity, visual expression, in-store design language, and private label penetration, in order to reinforce the company's commitment to inspiring, exciting, and accessible food experiences.

As part of this initiative, we developed a refreshed brand identity and visual expression that emphasized the company's focus on quality, variety, and accessibility. We also implemented a new in-store design language that created a welcoming and immersive experience for customers, while enhancing the visibility and appeal of the brand's private label products.